It’s impossible to position your product or service to meet customers’ needs without knowing who they are. Intelligent marketers and business strategists know the key to high conversion — regardless of the type of media — is a set of clearly-defined customer (or buyer/marketing) personas. Do you have an accurate idea of your ideal customer? Do you deeply understand their pain points, aspirations, daily routines, and definitions of success? Does this information drive every facet of your marketing, sales, product, and service strategies?
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