downloadable content — Blog — Whitney Blackburn

How to Increase Conversion Rates with Buyer Personas

It’s impossible to position your product or service to meet customers’ needs without knowing who they are. Intelligent marketers and business strategists know the key to high conversion — regardless of the type of media — is a set of clearly-defined customer (or buyer/marketing) personas. Do you have an accurate idea of your ideal customer? Do you deeply understand their pain points, aspirations, daily routines, and definitions of success? Does this information drive every facet of your marketing, sales, product, and service strategies?

Whitney BlackburnApril 18, 2018marketing, downloadable contentComment

Creating Conditions for Team Success When Conditions Aren’t Optimal

Good leaders inspire confidence in themselves and their abilities. Great leaders inspire confidence in the team and their collective contributions. Great leaders also inspire enthusiasm among the team members to exceed their normal performance level in order to reach a common goal.In order to create an optimal environment for success, leaders must be able to do all of these things and more.

Whitney BlackburnMarch 8, 2018organizational development, team oriented, downloadable contentComment

The Benefits of Agile Marketing

Most of us have heard of agile software development and the benefits of implementing it — adaptive planning, evolutionary development, early delivery, continuous improvement, and flexibility. But did you know you can incorporate those processes into your marketing efforts and reap the same benefits?