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Challenge

Develop brand messaging to position an orthopedic conglomerate as the premiere brand for orthopedic medicine.

Approach

Offer the medical industry something it hasn’t seen before—an immersive, lifestyle-oriented brand in which patients can participate. Through the use of active language combined with captivating photography and atypical design, this campaign focused on a holistic and supportive approach to the patient experience.

 
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Campaign Elements

  • Brand identity

  • Advertising campaign

  • Social campaign

  • Video

  • Web

Credit

Keith Goldberg, Executive Creative Director

Joshua Phillips, Senior Art Director

Whitney Blackburn, Senior Copywriter