Challenge
Conceptualize and develop advertising campaign for national material handling company to build brand awareness and familiarity of both market approach and product offering.
Approach
In a field where great ad campaigns are few and far between, this campaign set the bar in both messaging and design. The concept—Defining Advantage—was developed to drive awareness of Hytrol’s unique market approach while establishing familiarity, approachability and warmth within an otherwise glacial industry.
