Branding & Marketing

• Initiated and executed rebranding of global material handling company

• Developed corporate branding standards resulting in consistent, elevated brand identity

• Developed series of buyer personas to more accurately target consumers

• Developed mission, vision and promise statements to strengthen awareness of strategic initiatives

• Developed multiple award-winning advertising campaigns

• Implemented market strategy, public relations strategy and media plan

• Increased web traffic by 86% over two year period

• Increased organic web traffic by 112% over two year period

• Increased leads by 123% over two year period

• Coordinated and executed trade show which resulted in over $2 million in revenue

Leadership

• 10+ years of leadership experience supporting branding, marketing and advertising activities to ensure continued growth for new and existing brands

• Experience in training, mentoring and coaching of marketers and creatives in executing strategies consistent with established profit goals

• Promote transformational style of leadership in order to inspire and empower a highly creative and results-driven team

• Nurture people and resources to meet organizational objectives