Challenge

Position a commercial explosive company as a global leader capable of bringing the highest level of efficiency, safety and professionalism. Visually communicate the mission, vision and values of the organization in a compelling and targeted way.

Approach

Develop brand positioning and a suite of advertising to better promote Dyno Nobel as the technological leader in commercial explosives. Highlight the organization’s focus on people as the key competitive advantage and target relevant pain points as evidence of thought leadership and understanding of consumer challenges.

Campaign Elements

• Brand positioning

• Advertisements

Credit

Keith Goldberg, Executive Creative Director

Joshua Phillips, Senior Art Director

Whitney Blackburn, Senior Copywriter