Challenge

Develop anniversary branding and campaign elements to promote the Community Foundation of Greater Memphis as the catalyst for charitable giving.

Approach

Create a memorable and compelling message that fosters connection, ignites purpose and drives actionable giving. Promote the Community Foundation as a key transformational element for the future of Memphis, and highlight both the vibrancy and obstacles of the city.

Transformation is fundamentally an induced change of one element into another by a central stimulus. It is a metamorphosis of form and appearance. Within a community, it is an evolution which promotes empowerment, connection and opportunity. Transformation Starts Here is a campaign which can encapsulate all of this and engage multiple audiences. It suggests that community transformation can occur at any time and at any level. It provides a foundation to engage with community members, potential donors of all levels and current philanthropists.

Campaign Elements

• Anniversary branding

• Messaging

• Social campaign

• Event collateral

Credit

Gabby Windham, Art Director

Whitney Blackburn, Senior Copywriter